Building a Brand That Eco Legacy
Settle is a well-known furniture brand in South India, which is known for its craftsmanship, practical design, and unique styles. The partnership with Settle was aimed at creating a powerful and stable brand image that indicates the quality and positioning of the brand in the market. Our services were end-to-end branding, such as logo design and refining, brand colours, typography and the elements to be used, as well as providing collaterals to support branding to ensure that the images are consistent across the platforms. The outcome is a polished and professional brand image, which enhances the level of recognition and credibility of Settle in the dynamic furniture industry.
Overview
Building Brand Identities That Sustains
The project aimed on creating a unified and effective brand image that represents Settle's legacy for craftsmanship and modern design philosophy. We undertook extensive branding and identity assignments such as logo designing, designing of the ID card and visiting card, and other crucial branding materials to be used, so that there would be uniformity of the brand throughout the brand touchpoints. Besides identity development, we came up with our own bottle- and container-designs that fit perfectly well into the visual language of Settle, which carries the brand experience beyond the furniture into the packaging aspects of the brand. This has been a combined strategy causing a robust, familiar, and professionally integrated brand name of Settle.
